Meta Ads for fashion brands that want to scale.
I help fashion and DTC brands turn creative, customer psychology and Meta Ads into a more predictable path from click to customer.
The problem
More ad spend won't fix a broken acquisition system.
If the product, offer, creative or landing page is weak, putting more money into Meta won't solve the underlying problem.
What I do
Meta Ads is the core.
Everything else supports it.
Meta Ads Management
Strategy, campaign architecture, creative testing, retargeting, budget optimization, scaling and reporting.
- Sales campaigns
- Creative testing
- Retargeting
- Performance reporting
Creative Strategy
Hooks, angles, offers and formats designed around what your customer needs to believe before buying.
- Ad angles
- Creative briefs
- UGC concepts
- Testing roadmap
Shopify & CRO
Identify landing-page friction that can waste the traffic your ads are paying to generate.
- Product-page review
- Offer clarity
- Trust elements
- Conversion flow
Growth Audits
A practical outside view of your ads, creative and customer journey with prioritized actions.
- Account review
- Creative review
- Funnel review
- Action plan
How I work
A repeatable system,
not a lucky campaign.
Understand
Product, customer, economics, competitors and current performance.
Position
Clarify the offer, message and reasons your customer should care.
Create
Build creative angles and variations worth testing.
Launch
Set up campaigns, tracking, audiences and measurement.
Learn
Read the data, identify winners and cut weak signals.
Scale
Increase what works without losing sight of unit economics.
About Arsalan
Specialist mindset.
Direct collaboration.
I'm Arsalan Akhtar, a Meta Ads and e-commerce growth specialist. I work with fashion and DTC brands to turn ad spend into a system that can grow.
I focus on the full customer acquisition journey — not just what happens inside Ads Manager. The goal is to build a clearer path from creative to click to customer.
Insights
What I'm learning & testing.
Let's talk
Have a product
worth scaling?
Tell me what you're selling, where you're stuck and what you're trying to achieve. I'll take a look and tell you where I'd start.