/* ============================================================
   ARSALAN AKHTAR — Meta Ads & E-commerce Growth
   Design tokens
   ============================================================ */
:root{
  --bg:            #F5F3EE;
  --bg-alt:        #F3E4CC;
  --bg-deep:       #14130F;
  --ink:           #14130F;
  --charcoal:      #3A382F;
  --muted:         #6B6858;
  --line:          rgba(20,19,15,0.12);
  --line-strong:   rgba(20,19,15,0.24);
  --accent:        #C1752E;
  --accent-soft:   #E7AD68;
  --accent-tint:   #F8E7CC;
  --white:         #FFFFFF;
  --on-dark:       #F5F3EE;
  --on-dark-muted: #A9A697;

  --font-display: 'Bricolage Grotesque', 'Space Grotesk', sans-serif;
  --font-body:    'Inter', sans-serif;
  --font-mono:    'JetBrains Mono', monospace;

  --container: 1180px;
  --gutter: clamp(20px, 5vw, 64px);
  --radius: 2px;

  --ease: cubic-bezier(.16,.84,.44,1);
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior:auto; }
  *,*::before,*::after{ animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; scroll-behavior:auto !important; }
}

body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:var(--font-body);
  font-size:16px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul{ margin:0; padding:0; list-style:none; }
button{ font-family:inherit; }

h1,h2,h3,h4{
  font-family:var(--font-display);
  font-weight:700;
  line-height:1.08;
  letter-spacing:-0.02em;
  margin:0;
}

.wrap{
  max-width:var(--container);
  margin:0 auto;
  padding-left:var(--gutter);
  padding-right:var(--gutter);
}

.eyebrow{
  font-family:var(--font-mono);
  font-size:12px;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--accent);
  display:flex;
  align-items:center;
  gap:10px;
  margin-bottom:18px;
}
.eyebrow::before{
  content:'';
  width:22px;
  height:1px;
  background:var(--accent);
  display:inline-block;
}

.section{ padding:clamp(64px,10vw,128px) 0; position:relative; }
.section-alt{ background:var(--bg-alt); }
.section-dark{ background:radial-gradient(ellipse at top left, #221b10 0%, var(--bg-deep) 55%); color:var(--on-dark); }
.section-dark .eyebrow{ color:var(--accent-soft); }
.section-dark .eyebrow::before{ background:var(--accent-soft); }

.section-head{ max-width:640px; margin-bottom:56px; }
.section-head p{ color:var(--muted); font-size:17px; margin-top:16px; }
.section-dark .section-head p{ color:var(--on-dark-muted); }

.reveal{ opacity:0; transform:translateY(24px); transition:opacity .8s var(--ease), transform .8s var(--ease); }
.reveal.is-visible{ opacity:1; transform:translateY(0); }

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  gap:10px;
  font-family:var(--font-mono);
  font-size:13px;
  letter-spacing:0.04em;
  text-transform:uppercase;
  padding:15px 26px;
  border:1px solid var(--ink);
  border-radius:var(--radius);
  transition:background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease), transform .35s var(--ease);
  cursor:pointer;
  background:transparent;
  white-space:nowrap;
}
.btn-primary{ background:var(--ink); color:var(--bg); }
.btn-primary:hover{ background:var(--accent); border-color:var(--accent); transform:translateY(-2px); }
.btn-ghost:hover{ background:var(--ink); color:var(--bg); transform:translateY(-2px); }
.btn-glow{
  background:linear-gradient(135deg, var(--accent), var(--accent-soft));
  color:#fff; border:none;
  box-shadow:0 10px 28px -8px rgba(0,0,0,0.35);
}
.btn-glow:hover{ transform:translateY(-3px); box-shadow:0 16px 34px -8px rgba(0,0,0,0.42); }
.section-dark .btn{ border-color:var(--on-dark); }
.section-dark .btn-ghost:hover{ background:var(--on-dark); color:var(--bg-deep); }
.btn-arrow{ transition:transform .35s var(--ease); }
.btn:hover .btn-arrow{ transform:translateX(3px); }

/* ============================================================
   NAV
   ============================================================ */
.nav{
  position:fixed; top:0; left:0; right:0; z-index:100;
  background:rgba(245,243,238,0.86);
  backdrop-filter:blur(10px);
  border-bottom:1px solid transparent;
  transition:border-color .3s var(--ease), background .3s var(--ease);
}
.nav.is-scrolled{ border-bottom-color:var(--line); }
.nav-inner{
  display:flex; align-items:center; justify-content:space-between;
  padding-top:20px; padding-bottom:20px;
}
.logo{
  font-family:var(--font-display); font-weight:600; font-size:17px;
  letter-spacing:-0.01em;
}
.logo span{ color:var(--accent); }
.nav-links{ display:flex; align-items:center; gap:40px; }
.nav-links a{
  font-family:var(--font-mono); font-size:12.5px; text-transform:uppercase;
  letter-spacing:0.08em; color:var(--charcoal); position:relative; padding-bottom:4px;
}
.nav-links a::after{
  content:''; position:absolute; left:0; bottom:0; width:0; height:1px; background:var(--accent);
  transition:width .3s var(--ease);
}
.nav-links a:hover::after{ width:100%; }
.nav-cta{ display:flex; align-items:center; gap:24px; }
.nav-cta .btn{ padding:12px 20px; }

.nav-toggle{
  display:none; width:32px; height:22px; position:relative; background:none; border:none; cursor:pointer;
}
.nav-toggle span{
  position:absolute; left:0; width:100%; height:1px; background:var(--ink);
  transition:transform .3s var(--ease), opacity .3s var(--ease), top .3s var(--ease);
}
.nav-toggle span:nth-child(1){ top:0; }
.nav-toggle span:nth-child(2){ top:50%; }
.nav-toggle span:nth-child(3){ top:100%; }
.nav-toggle.is-open span:nth-child(1){ top:50%; transform:rotate(45deg); }
.nav-toggle.is-open span:nth-child(2){ opacity:0; }
.nav-toggle.is-open span:nth-child(3){ top:50%; transform:rotate(-45deg); }

.mobile-menu{
  position:fixed; inset:0; background:var(--bg); z-index:99;
  display:flex; flex-direction:column; justify-content:center; gap:28px; padding:0 32px;
  transform:translateY(-100%); transition:transform .45s var(--ease);
}
.mobile-menu.is-open{ transform:translateY(0); }
.mobile-menu a{ font-family:var(--font-display); font-size:32px; font-weight:600; }
.mobile-menu .btn{ align-self:flex-start; margin-top:12px; }

/* ============================================================
   HERO
   ============================================================ */
.hero{
  padding-top:calc(120px + clamp(24px,6vw,60px));
  padding-bottom:clamp(60px,8vw,100px);
  position:relative;
  overflow:hidden;
}
.hero::before{
  content:'';
  position:absolute; top:-10%; right:-10%; width:60%; height:70%;
  background:radial-gradient(ellipse at center, var(--accent-tint) 0%, transparent 70%);
  opacity:0.9; pointer-events:none; z-index:0;
}
.hero .wrap{ position:relative; z-index:1; }
.hero-grid{
  display:grid; grid-template-columns:1.15fr 0.85fr; gap:56px; align-items:end;
}
.hero-kicker{
  font-family:var(--font-mono); font-size:12.5px; letter-spacing:0.14em; text-transform:uppercase;
  color:var(--muted); margin-bottom:22px; display:flex; gap:10px; align-items:center;
}
.hero-kicker .dot{ width:6px; height:6px; border-radius:50%; background:var(--accent); }
.hero h1{
  font-size:clamp(40px, 5.6vw, 74px);
  max-width:14ch;
}
.hero h1 em{
  font-style:normal;
  background:linear-gradient(135deg, var(--accent), var(--accent-soft));
  -webkit-background-clip:text; background-clip:text; color:transparent;
}
.hero-sub{
  font-size:clamp(17px,1.6vw,20px); color:var(--charcoal); max-width:46ch; margin-top:28px;
}
.hero-cta-row{ display:flex; flex-wrap:wrap; gap:18px; margin-top:40px; }
.hero-trustline{
  margin-top:56px; padding-top:24px; border-top:1px solid var(--line);
  font-family:var(--font-mono); font-size:12px; letter-spacing:0.08em; text-transform:uppercase; color:var(--muted);
}

.hero-visual{
  aspect-ratio:4/5; border:1px solid var(--line-strong); border-radius:var(--radius);
  background:linear-gradient(160deg, var(--white), var(--bg-alt));
  position:relative; overflow:hidden; padding:28px;
}
.hero-visual svg{ width:100%; height:100%; }

/* ============================================================
   FLOW DIAGRAM (signature element)
   ============================================================ */
.flow{
  display:flex; align-items:center; justify-content:space-between; gap:0;
  margin-top:40px; flex-wrap:wrap;
}
.flow-node{
  font-family:var(--font-mono); font-size:12.5px; text-transform:uppercase; letter-spacing:0.06em;
  padding:10px 16px; border:1px solid var(--line-strong); border-radius:20px;
  background:var(--bg); white-space:nowrap;
}
.flow-node.is-accent{ background:var(--ink); color:var(--bg); border-color:var(--ink); }
.flow-arrow{ color:var(--muted); font-family:var(--font-mono); padding:0 6px; }

.problem-lines{ display:grid; gap:2px; margin:40px 0 48px; max-width:640px; }
.problem-line{
  padding:22px 0; border-top:1px solid var(--line); font-size:19px; color:var(--charcoal);
}
.problem-lines .problem-line:last-child{ border-bottom:1px solid var(--line); }
.problem-line strong{ color:var(--ink); font-weight:600; }
.problem-close{ font-size:clamp(22px,2.4vw,30px); font-family:var(--font-display); font-weight:600; max-width:16ch; }

/* ============================================================
   CATEGORY CARDS
   ============================================================ */
.cat-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line-strong); border:1px solid var(--line-strong); }
.cat-card{ background:var(--bg); padding:36px 30px; }
.cat-card h3{ font-size:20px; margin-bottom:18px; }
.cat-card ul li{
  font-size:14.5px; color:var(--muted); padding:7px 0; border-top:1px solid var(--line);
}
.cat-card ul li:first-child{ border-top:none; }
.cat-note{ margin-top:36px; max-width:70ch; color:var(--charcoal); font-size:16.5px; }

/* ============================================================
   SERVICES
   ============================================================ */
.service-row{
  border-top:1px solid var(--line-strong);
  padding:44px 0;
  display:grid; grid-template-columns: 90px 1fr 1.3fr; gap:32px; align-items:start;
}
.service-row:last-child{ border-bottom:1px solid var(--line-strong); }
.service-row.is-primary{ background:var(--ink); color:var(--bg); margin:0 calc(var(--gutter) * -1); padding-left:var(--gutter); padding-right:var(--gutter); border-top-color:var(--ink); border-radius:2px; }
.service-index{ font-family:var(--font-mono); font-size:13px; color:var(--muted); }
.service-row.is-primary .service-index{ color:var(--accent-soft); }
.service-title h3{ font-size:26px; margin-bottom:10px; }
.service-tag{
  font-family:var(--font-mono); font-size:11px; text-transform:uppercase; letter-spacing:0.08em; color:var(--accent);
  border:1px solid var(--accent); display:inline-block; padding:4px 10px; border-radius:20px; margin-top:8px;
}
.service-row.is-primary .service-tag{ color:var(--accent-soft); border-color:var(--accent-soft); }
.service-list{ display:flex; flex-wrap:wrap; gap:10px 14px; }
.service-list span{ font-size:14.5px; color:var(--charcoal); position:relative; padding-left:14px; }
.service-row.is-primary .service-list span{ color:var(--on-dark-muted); }
.service-list span::before{ content:'•'; position:absolute; left:0; color:var(--accent); }
.services-note{
  margin-top:40px; font-size:17px; font-family:var(--font-display); font-weight:600; max-width:44ch;
}

/* ============================================================
   METHODOLOGY
   ============================================================ */
.method-name{
  font-family:var(--font-display); font-size:clamp(24px,3vw,34px); font-weight:600; margin-bottom:56px;
}
.method-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line-strong); border:1px solid var(--line-strong); }
.method-card{ background:var(--bg); padding:34px 28px; min-height:210px; display:flex; flex-direction:column; gap:14px; }
.method-num{ font-family:var(--font-mono); font-size:13px; color:var(--accent); }
.method-card h4{ font-size:19px; }
.method-card p{ font-size:14.5px; color:var(--muted); margin:0; }

/* ============================================================
   TESTING MATRIX
   ============================================================ */
.matrix-label{
  display:inline-block; font-family:var(--font-mono); font-size:11.5px; text-transform:uppercase;
  letter-spacing:0.08em; color:var(--muted); border:1px solid var(--line-strong); padding:6px 12px; border-radius:20px; margin-bottom:28px;
}
table.matrix{ width:100%; border-collapse:collapse; }
table.matrix th{
  text-align:left; font-family:var(--font-mono); font-size:11.5px; text-transform:uppercase; letter-spacing:0.06em;
  color:var(--muted); padding:14px 18px; border-bottom:1px solid var(--line-strong);
}
table.matrix td{ padding:20px 18px; border-bottom:1px solid var(--line); font-size:15px; vertical-align:top; }
table.matrix tr td:first-child{ font-weight:600; }
.hook-cell{ color:var(--charcoal); font-style:italic; }

.matrix-cards{ display:none; flex-direction:column; gap:1px; background:var(--line-strong); border:1px solid var(--line-strong); }
.matrix-card{ background:var(--bg); padding:22px; display:grid; gap:6px; }
.matrix-card .mc-top{ display:flex; justify-content:space-between; font-family:var(--font-mono); font-size:11px; text-transform:uppercase; color:var(--muted); }
.matrix-card .mc-hook{ font-style:italic; font-size:15.5px; margin-top:6px; }

/* ============================================================
   ADS THINKING
   ============================================================ */
.think-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; }
.think-card{ border:1px solid var(--line-strong); border-radius:var(--radius); padding:30px; background:var(--bg); }
.think-card .metric-tag{
  font-family:var(--font-mono); font-size:10.5px; text-transform:uppercase; color:var(--muted); letter-spacing:0.06em;
}
.think-card h4{ font-size:20px; margin:14px 0 16px; }
.think-signal{ font-size:14.5px; color:var(--charcoal); padding:5px 0; border-top:1px solid var(--line); }
.think-signal:first-of-type{ border-top:none; }
.think-action{
  margin-top:18px; padding-top:16px; border-top:1px solid var(--line-strong);
  font-family:var(--font-mono); font-size:12.5px; color:var(--accent); text-transform:uppercase; letter-spacing:0.04em;
}

/* ============================================================
   SIX THINGS
   ============================================================ */
.six-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line-strong); border:1px solid var(--line-strong); }
.six-card{ background:var(--bg-deep); color:var(--on-dark); padding:34px 28px; min-height:180px; }
.six-num{ font-family:var(--font-mono); font-size:12px; color:var(--accent-soft); }
.six-card h4{ font-size:19px; margin:14px 0 10px; }
.six-card p{ font-size:14.5px; color:var(--on-dark-muted); margin:0; }
.six-close{ margin-top:44px; font-family:var(--font-display); font-size:22px; font-weight:600; }

/* ============================================================
   INSIGHTS
   ============================================================ */
.insight-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:28px; }
.insight-card{
  border:1px solid var(--line-strong); padding:30px; display:flex; flex-direction:column; height:100%;
  transition:transform .35s var(--ease), border-color .35s var(--ease);
}
.insight-card:hover{ transform:translateY(-6px); border-color:var(--accent); }
.insight-tag{ font-family:var(--font-mono); font-size:10.5px; text-transform:uppercase; color:var(--accent); letter-spacing:0.06em; margin-bottom:16px; }
.insight-card h4{ font-size:18px; line-height:1.35; margin-bottom:auto; }
.insight-body{ max-height:0; overflow:hidden; transition:max-height .4s var(--ease); }
.insight-body p{ font-size:14.5px; color:var(--muted); line-height:1.6; margin:18px 0 0; }
.insight-cta{
  display:inline-flex; align-items:center; gap:6px; margin-top:16px;
  font-family:var(--font-mono); font-size:11.5px; text-transform:uppercase; letter-spacing:0.04em; color:var(--accent);
}
.insight-read{
  margin-top:22px; padding:0; border:none; background:none; cursor:pointer; text-align:left;
  font-family:var(--font-mono); font-size:12px; text-transform:uppercase; color:var(--muted); letter-spacing:0.04em;
  display:flex; align-items:center; gap:6px;
}
.insight-read .plus{ transition:transform .3s var(--ease); }
.insight-card.is-open .insight-read .plus{ transform:rotate(90deg); }
.insight-card.is-open .insight-read{ color:var(--accent); }

/* ============================================================
   ABOUT
   ============================================================ */
.about-grid{ display:grid; grid-template-columns:0.8fr 1.2fr; gap:64px; align-items:start; }
.about-portrait{
  aspect-ratio:3/4; border:1px solid var(--line-strong); background:var(--bg-alt); position:relative; overflow:hidden;
}
.about-portrait svg{ width:100%; height:100%; }
.about-principles{ margin-top:36px; display:grid; gap:14px; }
.about-principle{ font-size:15.5px; padding-left:22px; position:relative; color:var(--charcoal); }
.about-principle::before{ content:'•'; position:absolute; left:0; color:var(--accent); }
.about-text p{ font-size:17px; color:var(--charcoal); margin:0 0 20px; }
.about-role{ font-family:var(--font-mono); font-size:12.5px; text-transform:uppercase; letter-spacing:0.06em; color:var(--accent); margin-bottom:20px; }

/* ============================================================
   WHY / VALUE CARDS
   ============================================================ */
.why-grid{ display:grid; grid-template-columns:repeat(auto-fit,minmax(200px,1fr)); gap:1px; background:var(--line-strong); border:1px solid var(--line-strong); }
.why-card{ background:var(--bg); padding:30px 26px; }
.why-card h4{ font-size:17px; margin-bottom:10px; }
.why-card p{ font-size:14px; color:var(--muted); margin:0; }

/* ============================================================
   WORK / PORTFOLIO
   ============================================================ */
.work-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; margin-top:8px; }
.work-card{
  border:1px dashed var(--line-strong); padding:34px; min-height:200px; display:flex; flex-direction:column; justify-content:space-between;
}
.work-card h4{ font-size:19px; }
.work-status{ font-family:var(--font-mono); font-size:11px; text-transform:uppercase; letter-spacing:0.08em; color:var(--muted); }

/* ============================================================
   GLOBAL / MAP
   ============================================================ */
.global-grid{ display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center; }
.global-map{ aspect-ratio:1/1; max-width:420px; }
.global-list{ display:flex; flex-wrap:wrap; gap:12px; margin-top:28px; }
.global-list span{
  font-family:var(--font-mono); font-size:12px; text-transform:uppercase; letter-spacing:0.04em;
  border:1px solid var(--line-strong); border-radius:20px; padding:8px 16px; color:var(--charcoal);
}

/* ============================================================
   FAQ
   ============================================================ */
.faq-item{ border-top:1px solid var(--line-strong); }
.faq-item:last-child{ border-bottom:1px solid var(--line-strong); }
.faq-q{
  width:100%; text-align:left; background:none; border:none; padding:26px 0; cursor:pointer;
  display:flex; justify-content:space-between; align-items:center; gap:20px;
  font-family:var(--font-display); font-size:18px; font-weight:600; color:var(--ink);
}
.faq-q .plus{ font-family:var(--font-mono); font-size:20px; color:var(--accent); transition:transform .3s var(--ease); flex-shrink:0; }
.faq-item.is-open .faq-q .plus{ transform:rotate(45deg); }
.faq-a{ max-height:0; overflow:hidden; transition:max-height .4s var(--ease); }
.faq-a-inner{ padding-bottom:26px; color:var(--muted); font-size:15.5px; max-width:70ch; }

/* ============================================================
   FINAL CTA
   ============================================================ */
.final-cta{ text-align:center; }
.final-cta h2{ font-size:clamp(34px,5vw,58px); max-width:18ch; margin:0 auto; }
.final-cta p{ max-width:52ch; margin:22px auto 0; color:var(--on-dark-muted); font-size:18px; }
.final-cta .hero-cta-row{ justify-content:center; margin-top:40px; }
.final-reassure{ margin-top:32px; font-family:var(--font-mono); font-size:12.5px; color:var(--on-dark-muted); letter-spacing:0.02em; }

/* ============================================================
   FORM
   ============================================================ */
.form-panel{ background:var(--bg); color:var(--ink); border-radius:2px; padding:clamp(28px,4vw,56px); margin-top:64px; text-align:left; }
.form-grid{ display:grid; grid-template-columns:1fr 1fr; gap:22px; }
.form-field{ display:flex; flex-direction:column; gap:8px; }
.form-field.full{ grid-column:1/-1; }
.form-field label{ font-family:var(--font-mono); font-size:11.5px; text-transform:uppercase; letter-spacing:0.06em; color:var(--muted); }
.form-field input, .form-field select, .form-field textarea{
  border:none; border-bottom:1px solid var(--line-strong); background:transparent; padding:10px 2px;
  font-family:var(--font-body); font-size:15.5px; color:var(--ink); outline:none;
  transition:border-color .3s var(--ease);
}
.form-field input:focus, .form-field select:focus, .form-field textarea:focus{ border-color:var(--accent); }
.form-field textarea{ resize:vertical; min-height:90px; }
.checkbox-group{ display:flex; flex-wrap:wrap; gap:10px; }
.checkbox-pill{
  font-family:var(--font-mono); font-size:12px; text-transform:uppercase; letter-spacing:0.03em;
  border:1px solid var(--line-strong); border-radius:20px; padding:9px 16px; cursor:pointer;
  transition:background .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
}
.checkbox-pill input{ display:none; }
.checkbox-pill.is-checked{ background:var(--ink); color:var(--bg); border-color:var(--ink); }
.form-submit-row{ margin-top:34px; display:flex; align-items:center; gap:20px; flex-wrap:wrap; }
.form-error{ color:#B4432E; font-size:13px; font-family:var(--font-mono); }
.form-success{ font-family:var(--font-display); font-size:20px; font-weight:600; padding:40px 0; text-align:center; }
.required-note{ font-family:var(--font-mono); font-size:11px; color:var(--muted); margin-bottom:24px; }

/* ============================================================
   FOOTER
   ============================================================ */
footer{ background:var(--bg-deep); color:var(--on-dark-muted); padding:56px 0 32px; }
.footer-top{ display:flex; justify-content:space-between; align-items:flex-start; flex-wrap:wrap; gap:32px; padding-bottom:40px; border-bottom:1px solid rgba(245,243,238,0.14); }
.footer-logo{ font-family:var(--font-display); font-size:20px; color:var(--on-dark); font-weight:600; }
.footer-links{ display:flex; gap:40px; flex-wrap:wrap; }
.footer-links a{ font-family:var(--font-mono); font-size:12.5px; text-transform:uppercase; letter-spacing:0.06em; }
.footer-links a:hover{ color:var(--on-dark); }
.social-links{ display:flex; gap:10px; }
.social-links a{
  width:38px; height:38px; border-radius:50%; border:1px solid rgba(245,243,238,0.24);
  display:flex; align-items:center; justify-content:center;
  font-family:var(--font-mono); font-size:10px; letter-spacing:0.02em; color:var(--on-dark-muted);
  transition:background .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
}
.social-links a:hover{ background:var(--accent); color:var(--bg-deep); border-color:var(--accent); }
.footer-bottom{ display:flex; justify-content:space-between; padding-top:24px; font-family:var(--font-mono); font-size:11.5px; flex-wrap:wrap; gap:12px; }

/* ============================================================
   CTA BANNER (mid-page conversion break)
   ============================================================ */
.cta-banner{ background:var(--accent-tint); padding:clamp(48px,7vw,80px) 0; text-align:center; }
.cta-banner h3{ font-size:clamp(24px,3.2vw,36px); max-width:20ch; margin:0 auto; }
.cta-banner p{ margin:18px auto 32px; max-width:50ch; color:var(--charcoal); font-size:16.5px; }

/* ============================================================
   FLOATING CTA (desktop) + MOBILE BOTTOM BAR
   ============================================================ */
.floating-cta{
  position:fixed; right:24px; bottom:24px; z-index:90;
  padding:15px 24px; border-radius:40px;
  font-family:var(--font-mono); font-size:12.5px; text-transform:uppercase; letter-spacing:0.04em;
  display:flex; align-items:center; gap:8px;
  opacity:0; transform:translateY(16px); pointer-events:none;
  transition:opacity .4s var(--ease), transform .4s var(--ease), box-shadow .3s var(--ease);
}
.floating-cta.is-visible{ opacity:1; transform:translateY(0); pointer-events:auto; }

.mobile-cta-bar{ display:none; }

@media (max-width:980px){
  .floating-cta{ display:none; }
  .mobile-cta-bar{
    display:flex; position:fixed; left:0; right:0; bottom:0; z-index:95;
    background:var(--ink); padding:12px 16px; justify-content:center;
    box-shadow:0 -6px 20px rgba(0,0,0,0.18);
  }
  .mobile-cta-bar a{ width:100%; justify-content:center; }
  body{ padding-bottom:66px; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width:980px){
  .nav-links{ display:none; }
  .nav-toggle{ display:block; }
  .nav-cta .btn{ display:none; }
  .hero-grid{ grid-template-columns:1fr; }
  .hero-visual{ order:-1; aspect-ratio:16/10; }
  .cat-grid{ grid-template-columns:1fr; }
  .service-row{ grid-template-columns:1fr; gap:14px; }
  .service-row.is-primary{ margin:0; padding-left:24px; padding-right:24px; }
  .method-grid{ grid-template-columns:1fr; }
  .think-grid{ grid-template-columns:1fr; }
  .six-grid{ grid-template-columns:1fr; }
  .insight-grid{ grid-template-columns:1fr 1fr; }
  .about-grid{ grid-template-columns:1fr; }
  .about-portrait{ max-width:280px; }
  .work-grid{ grid-template-columns:1fr; }
  .global-grid{ grid-template-columns:1fr; }
  .global-map{ margin:0 auto; }
  table.matrix{ display:none; }
  .matrix-cards{ display:flex; }
  .form-grid{ grid-template-columns:1fr; }
  .flow{ justify-content:flex-start; gap:10px; }
}
@media (max-width:560px){
  .insight-grid{ grid-template-columns:1fr; }
  .footer-top{ flex-direction:column; }
}